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It allows me to have every hour in the day to put into making You Tube videos, which is exactly what I want.
I’m having so much fun.’ Smales and his vloggers turn down potentially lucrative deals in favour of the bigger picture.
‘I was amazed by their power – to publish a video on You Tube and be in the top five or 10 being watched in the world almost straightaway, right up there with Ferraris crashing, man falls out of tree naked and dogs on skateboards.’ Soon he was helping them with commercial decisions, and now they are among the biggest names on Gleam’s books.
It is all pretty impressive for a few kids who started making videos for fun in their bedrooms. Media interest in the vlogging phenomenon has tended to focus on how much the big names are worth.
It is as though we want to be outraged by their success because it is such a departure from what we are accustomed to.
We do not begrudge Jennifer Lawrence her million per film, but the thought that an ‘unknown’ internet personality could be earning hundreds of thousands of pounds a year seems to rankle.
‘It was just beginning to be massive.’After three months in business Smales was managing Pixiwoo, two sisters from Norwich who give online make-up tutorials and makeovers.
Having seen them on You Tube’s home page, he contacted them while doing social media consultancy for a beauty brand.